Description
The Corporate Communications MA course is designed for graduates of any discipline who are seeking to make corporate communications an integral part of their career progression.
It will enable you to enhance your career prospects by gaining a professional qualification and developing your practical skills. It will also equip you with the necessary skills to make a significant contribution in the areas of communications and marketing, particularly in specialist areas such as public relations and internal communications.
Courses
| For this diploma you require 120 0 points from the following compulsory courses: | |||
| Compulsory Course | |||
|---|---|---|---|
| Course Code | Course title | Credits | |
| UNCCPG1449 | Marketing Communications | 3 | |
| UNCCPG1450 | Global Marketing Management | 3 | |
| UNCCPG1451 | Public Relations | 3 | |
| UNCCPG1452 | The Internal Communication Environment | 3 | |
| UNCCPG1453 | Cross-Cultural Management Communication | 3 | |
| UNCCPG1454 | Managing Corporate Social Responsibility and Sustainable Development | 3 | |
| UNCCPG1455 | Survey Analysis | 3 | |
| UNCCPG1456 | Market Research | 3 | |
| Optional Course | |||
| Course Code | Course title | Credits | |
| No Records Found ! | |||
Structure
You will study eight modules that address the key issues in corporate communications and marketing. You will study the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. You will also investigate the importance to organisations of managing corporate social responsibility.
You will develop a firm appreciation of the core marketing principles and practice from which all communications-related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition you will learn about the value of market research to help make sound communications decisions.
Through your dissertation, you can focus in-depth on a specific area or issues, enabling you to tailor your MA to your own interests and career aspirations.
