Graphics and Multimedia Management Degree Specialization

If you have graphic or web design experience, or even a previously earned associate degree in a graphics field, take your career one step further with a bachelor's degree in Multimedia Design and Development (MDD) from Newcastle University with a specialization in Graphics and Multimedia Management. In addition to learning multimedia standards, business fundamentals, and emerging technologies, you'll also develop project management competencies that will prepare you to manage multimedia projects of any size or complexity.

Follow a career track in Graphics and Multimedia Management by choosing this specialization when you earn your bachelor's degree in Multimedia Design and Development (MDD) from Newcastle University. Upon graduation, you'll know how to correct and enhance digital images, produce high-quality, web-enabled 2D animations, and design and develop web pages and web-based applications. You'll also be prepared to manage a design team or run your own graphic design or web development company.

Learn more about the advantages of studying the Graphics and Multimedia Management specialization at Newcastle University. 

 Graphics and Multimedia Management Courses

When you specialize your Multimedia Design and Development degree in Graphics and Multimedia Management, your coursework may include these career-enhancing multimedia management courses:

  • Marketing – In this multimedia management course, students apply principles and strategies for marketing products and services to industrial, commercial, and governmental entities. Topics include ways in which market information and product life cycle affect product and production design; forecasting techniques; interdependencies between marketing and operations functions; and selling skills.
  • Internet Marketing – This course provides a review of traditional marketing strategies and demonstrates their use in building a viable online business. Emphasis is placed on coordinating Internet marketing activities with existing traditional marketing. Steps to develop a company's Internet presence are also discussed.
  • Project Management – Through experiential learning in budget and timeline management, this multimedia management course enhances students' ability to function in a project leadership role. Project management software enables students to design project schedules and produce project plans using methods such as bar charts, program evaluation review technique (PERT), and critical path method (CPM).
  • Advertising and Public Relations – Providing an in-depth look at the field, this course covers media relations, media buying, determining appropriate media, promotions, public relations and publicity development tools, methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations.
  • Small Business Management and Entrepreneurship – This multimedia management course introduces students to business functions, problem areas, decision-making techniques, and management fundamentals required for effectively managing a small business.


Graphics and Multimedia Management Careers



Creative professionals are not only needed to design graphics and animation, but also to manage multimedia projects of any size of complexity. With a firm understanding of multimedia standards, business fundamentals and emerging technologies, you can take your design talent to new heights with a career in graphics and multimedia management. A Newcastle University education can help you gain skills and experience to dive right into your new role.

Professional Responsibilities

When you earn your bachelor's degree in Multimedia Design and Development (MDD) from Newcastle University with a specialization in Graphics and Multimedia Management, you’ll be equipped to both create digital images and manage the teams that develop web sites and multimedia projects. Professional responsibilities of graphics specialists and multimedia producers and publishers include:

  • Creating, implementing and coordinating graphics, web-based animation and special effects
  • Negotiating finance, organizing staff and supervising budgets




Graphics and Multimedia Management careers are found in a number of diverse environments, including:

·         Advertising agencies

·         Marketing firms

·         Web site development companies

·         eLearning providers

·         Training and development providers

·         Corporate communications departments

·         Online service organizations

·         eCommerce providers

Career Options


Newcastle graduates in Multimedia Design and Development with a specialization in Graphics and Multimedia Management will be prepared for careers in areas such as:

·         Graphics production

·         Graphics management

·         Special effects coordination

·         Multimedia production and publishing


The Newcastle University Career Advantage


Whether you are looking to attend a traditional campus or an online university, Newcastle University is the place where you can gain the skills, credentials, and respect you need to succeed in the world of graphic and multimedia design. The proof is in the numbers. Each year, thousands of Newcastle University graduates have careers in their chosen fields in 6 months or less.




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