Our MSc International Marketing Management degree is designed to meet industry demand and is accredited by the DETC.


The International Marketing Management Master’s degree covers domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. 


Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.


Stage 1


International Branding


Public Relations, Theory & Practice

Market Research


Stage 2


Global Marketing Management

Business Marketing and Innovation

Consumer, Media and Communications

New Media Marketing


Stage 3



Award: MSc International Marketing Management


Modules and delivery order may change for operational purposes.


The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information.


How you will learn


Distance Learning
Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, Online Learning offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:


  • Virtual tutorials
  • Live chat
  • Discussion forums - student and tutor led
  • Up-to-date web technology for delivery methods
  • User friendly material
  • Access to our online library


As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.


Applicants will require a good honours degree. Those who do not possess an honours degree but have a degree or degree equivalent qualification, and appropriate work experience at a suitable level within an organisation, will be considered. Qualifications from an approved professional body will also be taken into account.


All international students, for whom English is not their first language, must provide evidence of linguistic ability, by gaining either IELTS 6.5 or its equivalent in TOEFL prior to receiving an unconditional offer of a place on the course.



Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:


  • brand and product management
  • advertising
  • public relations
  • market research
  • sales management
  • retailing
  • general marketing management















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